Introduction
SEO strategy is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
The goal of any SEO strategy is to create content that satisfies the needs of both visitors and search engines, which are sometimes different.
Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results in trusted digital marketing agency Malaysia.
Search engine optimization is often confused with Search Engine Marketing, which focuses on paid advertising.
One of the best ways to optimize your website for search engines is by making sure that it has high-quality content. Be sure to visit EngineRoom to find out more about a great SEO strategy.
5 SEO Tips: Every Small Business Owner Must Do
So, you’ve finally decided to embark on the long and winding journey that is SEO. What should you do first?
You should start by deciding what keywords you want your website to rank for. The best way to do this is by conducting keyword research.
You can use a free tool like Google Adwords Keyword Tool or SEMrush’s Keyword Research tool to identify the most popular keywords in your niche and generate ideas for new content.
For small business owners, optimizing a website all at once can be overwhelming.
However, by making small changes to your website, you can dramatically change your traffic and rank higher on Google.
First, decide on a metric to track traffic. Then, implement recommended SEO tools to improve your website’s ranking on Google.
1. Ranking For Long-Tail Keywords
One of the best ways to rank for long-tail keywords is to create a blog from an SEO agency in Malaysia.
By analyzing your audience’s search behavior, you can write blogs that address the pain points that your audience searches for.
This is an effective way to create brand awareness and gain a large following. It is also an effective way to generate traffic to your website.
While long-tail keywords have lower search volume, they are still important. You can use these keywords in conjunction with a head keyword to generate traffic.
Google will usually show similar results for a head keyword and its related long-tail variation.
2. Including Keywords In Meta Descriptions
When writing a meta description for your website, it’s important to make your keywords stand out.
When a searcher is looking for something specific, a good meta description will give them a clear snapshot of the topic and convince them to click through. The meta description should contain about 140 to 160 characters.
Meta descriptions should be short (158 characters for desktops, 120 for mobile), and contain your main keyword.
It’s important to avoid duplicating keywords. Instead, try to provide a benefit, solve a problem, or create value. By doing this, your meta descriptions will increase CTR.
If you’re writing your meta description for an eCommerce website, make sure to focus on the keyword that you want people to click on.
This will help Google better understand your website and give it a higher ranking.
It’s also a good idea to write a unique meta description to differentiate your website from competitors.
It’s also important to make the meta description relevant to the content of your site.
3. Optimizing Images
There are many benefits of optimizing images, including faster page loading and better user experience. Image optimization also improves rankings.
Images need to be properly formatted and sized for the web, to increase the speed of the page and make it more appealing to visitors.
It is also important to optimize images for the right file type, as PNG is the most common image format for the web.
Using high-quality images will increase your page’s ranking on Google Images.
Search engines analyze image size, format, and color to determine their ranking.
Images are automatically reduced to 16×16 pixels, so make sure your images are at this size or smaller.
4. Including Keywords In Call-To-Actions
If you want to rank highly in search engines, you should make use of keywords in your content.
They serve as jumping-off points for search engines and increase the chance of your content being found, indexed, and ranked. There are many ways to include keywords in your content.
For example, you can use the term “learn more” to push visitors to more information about a product or service.
Another good flavor word for call-to-actions is “free.” By making something free, you increase your chances of a high click-through rate.
For example, Netflix adds the phrase “try it for a month” to their call-to-actions to encourage people to try it out.
5. Including Accessibility Information In Your Content
Whether you’re using HTML or text-based content, it is important to consider how accessible your content is to your target audience.
Creating content that is accessible to people with visual impairments is critical for your marketing strategy, but it also helps search engines.
For example, it is crucial to include text versions of multimedia content on your website. This information will help search engines discover your content.
When using images on your site, you should also include alt text. The alt text should accurately describe what the image is.
It should also be short and concise. Adding a title to the image is not required from an accessibility point of view, but it will help search crawlers understand what the image is about.
Ultimately, the purpose of alt text is to make your content more accessible.Despite this, you should never sacrifice the quality of your content just to gain some SEO points.
