When you have a business, whether it’s online or in a physical location in 2024, one thing you need to invest in to boost customer numbers is having a high-ranking website.
If you own a business, you will be looking for a way to grow your company through various marketing channels and need to consider the benefits of organic internet searching and attracting customers without sending out flyers.
With that in mind, what are some of the core benefits of investing in search engine optimization or SEO for your business?
1. It’s Accessible
Many SEO businesses alongside marketing teams will be able to devise a strategy for your business and website.
So, at the moment, it is one of the most accessible ways to promote your business. When looking for the best SEO company for your business, use a company like Yeah! Local who can assess your website (or build a new one from scratch) and can offer you a personalized plan to build your internet presence based on the goals that you have for your business.
2. It’s Affordable
Going back to the example of sending out flyers to promote your business; because there are so many SEO companies out there, it is more affordable than printing thousands of flyers.
Many marketing and SEO teams will be able to offer you a personalized plan, which will encompass everything that you require within it.
This is usually adaptable per month, meaning that you will not be spending a fortune on advertising and promotions.
3. Boost Organic Traffic
You may have heard of pay-per-click adverts, which can drive people to your website, but it is rather costly in the long term.
With SEO and the marketing tricks that it uses, you will notice an increase in organic traffic to your site, and (provided that your website is up to scratch so to speak) that organic traffic will hopefully be turned into customers who will buy your products. Great!
4. Better Long-Term Strategy
Once again returning to the example of sending out flyers, if you were to engage with that style of marketing, you would notice a temporary boost in sales and customer interaction.
However, with SEO, the impact of the marketing plan will become evident within around 6 months and given time, will increase even more. So, it is the best long-term affordable strategy for the majority of businesses.
5. Search Visibility
SEO is focused on getting you onto the top page of search engine results. Suppose you have an online business that sells plants.
If somebody were to type in ‘plants in Brooklyn’ for example, your page would appear if you had a good SEO plan.
his would lead to more people visiting your website and hopefully engaging in your services, or in this example, buying your plants.
Having increased search visibility makes it easier for customers to find your business and to engage in the services that you can provide.
Considering that 97% of people who use search engines do not go past the first page, the growth of your business needs to get onto that search result page.
