TikTok is the go-to social network, initially owned by ByteDance and was launched in 2016.
TikTok has now become the hub of marketing and advertising the individuals and businesses.
Now it has erased the fact that it is not only for the Gen Z audience. With the rise in popularity, a massive audience base, and humanized content, many marketers have hopped on to TikTok for brand promotion.
TikTok has created never-ending opportunities for brands and businesses.
It always encourages brands to promote their products and services by launching new features like TikTok stories, TikTok shopping, etc.
TikTok ever wide opens the door for the brands, where they can leverage and reap more benefits.
Furthermore, if you want to improve your followers on TikTok, you can buy Tiktok shares and shall uplift the fame.
When talking about new features, TikTok AR effects is an exciting technology that brands can utilize to the fullest.
In recent times, TikTok allows for the utilization of AR effects in branded ads. The AR effects have turned the ad formats upside down.
It also improves the user experience. Kindly continue reading to get more information about the TikTok augmented reality ads and their impacts on the audience.
What Are TikTok AR Effects?
AR effects in TikTok are filters which are computer-generated effects developed to superimpose real-life images.
AR filters will add layers or pictures to your face in the background or foreground of your face.
TikTok released its first augmented reality filter in January 2021. The AR opens a new kind of social networking for brands where it works in a quirky, funny, and engaging way
Why Should Brands Opt For AR Filters?
The biggest goal of brand promotion is to make the brand reach the target audience. Here we see what major perks brands acquired while using AR effects.
Younger Audience Base
TikTok enables higher interaction rates with realistic AR filters. With 1 billion active users worldwide, TikTok is the 7th largest social network.
On average, TikTok users spend 45 minutes a day in the app. As most of the TikTokers are Gen Z, you need to increase your exposure by using AR filters to impress them.
AR filters will captivate the younger audience base. In addition, TikTok allows brands to publish their original AR filters to reach a particular demographic.
High Ratings
The TikTok algorithm helps brands to get more interaction with the audience. AR filters will help brands generate user-generated content.
The interactions usually are in the form of likes, views, comments, shares, etc.
You may receive more opinions and feedback when AR filters are included in your brand posts.
Outshine The Competition
As TikTok only gives 10-15 seconds videos to promote your brand, you need to choose the content and elements in a very peculiar way.
AR filters help not only to highlight the products but give an innovative approach to marketing.
Furthermore, if you are planning to strengthen your brand visibility, then you can leverage Trollishly and shall build a strong reputation for your brand.
Which Industries Can Use AR Filters To Promote Their Products?
Several industries in TikTok are using AR filters in ads. In general, TikTok users also are well used to playing with AR filters.
Below are some examples to show how brands can uniquely improve their profits with AR effects.
1. Fitness Brand
When it comes to fitness, you may notice more dance videos. Through dance, you may attain fitness, where TikTok plays a significant role.
TikTok’s ‘fill the shape’ effect is gaining popularity, and once you achieve it, you may receive awarding points.
The AR effect has changed the push-up challenge in the game. A game where the users must change their push-up positions according to a maze and can check the stability.
2. Beauty Brand
By incorporating the AR effects, beauty brands have always stayed ahead of the curve. For example, users could instantly check on the perfect hair color that suits them.
There is a hashtag challenge of Loreal Paris #GoBoldColorista has reached about 2.8 billion views.
Similarly, the Maybelline hashtag challenge with AR filters #LiftMyMood could give users to try the Maybelline’s Lifter gloss.
3. Retail
In retail, everyone is aware of scanning some products to check their details. In TikTok AR filer, there is an option called ‘Branded scan effect.’ There are three versions available as below,
- A flat image like the poster
- A logo on a product
- A physical product
When you scan the versions mentioned above, the information will appear on the screen at the top. The options above will interact and increase the user’s online shopping experience.
Conclusion
If brands want to create their own TikTok AR effects, they can connect with TikTok partners and shall build new and original branded AR effects.
The TikTok AR effects bring the products closely with a single tap, making purchasing easy. Brands can also use Trollishly to improve their reach.
We wish this article gave you insights about TikTok AR effects and their usage. Thanks for reading the article. You can leave your feedback below!
