Local home improvement companies face a lot of competition, but surprisingly, many don’t use digital marketing effectively to stand out.
If you use the digital marketing tips below, your home improvement company will enjoy more business.
Improve Your Website
Having a well-designed website ensures that your home improvement company – whether you sell fireplace mantels or kitchen appliances – will be seen by more visitors.
The days are gone when you could simply have a website that lists what you sell and where you sell it. It’s not 1999 anymore!
Your website should still have all the information visitors need to buy what they want. And it should have simple navigation so they can find the information they need.
But it also should load quickly on PCs and cell phones and have an easy way for people to contact you.
If your site does these things, you’ll get more business from it over time.
Write A Fantastic Blog
Your website shouldn’t just sell your products and services; many websites build an audience by offering helpful content to visitors.
For example, if your company does kitchen rehabs, you may want to have blog articles about DIY projects that people can do for their kitchens on the weekend.
But why would you encourage people to do kitchen renovations when that is what you sell? Because research shows if you give people helpful information, they’re more likely to use your company when they want to buy something.
So, if you show them how they can install a backsplash on their own, they may decide to use your kitchen rehab services when they want to replace their cabinets, flooring, and counters.
Even if your readers aren’t ready to spend $15,000 on a kitchen rehab today, they might come back to you if you provide them helpful DIY content on your site.
Use Email Marketing
An email has been around so long that people may think using it for marketing is outdated. Not so! Not every site visitor is ready to spend on a home appliance or service when they first find out about you.
When people are spending possibly thousands of dollars to rehab their homes, they may do months of research before deciding.
Email marketing is effective in staying in touch with people when they are still doing research and saving money.
That’s why it’s essential to have an effective email sign-up form on your site. Then, encourage your visitors to subscribe to the free newsletter that you send every month by email.
Send valuable tips to them monthly in your newsletter and provide coupons for 10% or 20% off your services.
Then, they will probably remember you when it’s time to start their remodel.
Attracting enough leads for your home renovation company can take a lot of dedication. But when you use the above online marketing methods, it will get easier with time.
Use Influencers
When you start online marketing, it can feel lonely out there. But there are simple ways you can work with online companies to spread the word about your company.
What you need to do is get influential influencers to push your brand. But you don’t need a huge marketing budget to find influencers to help you.
Research suggests that small influencers – maybe 10,000 or fewer followers – have a high engagement rate on Instagram.
So, if your company sells fireplaces, perhaps you can find someone who does podcasts in your city about renovating old fireplaces.
If they have a follower list of 5,000 people, they may be interested in partnering with you to spread the word about your company.
It’s not a huge follower list, but you don’t need that many sales for the partnership to be profitable.
Using these digital marketing methods are surefire ways to build your home renovation business.
