Shopping and consequently marketing and sales efforts have moved almost entirely online.
Customers tried online shopping during the coronavirus pandemic, and they do not seem to have changed their habits.
When a person needs to buy a product or order some service, they make a Google request, examine the reviews, and either place orders online or decide to make a phone call to find out more information.
That is why an online presence and a neat website are a must for any modern business.
A carefully chosen call tracking provider allows companies to monitor their advertising campaigns and make relevant improvements for call conversions.
What Does A Good Call Conversion Rate Depend On?
Each company decides what to consider a conversion. It may be the number of subscriptions to the newsletters, the list of email addresses obtained with an ad, the number of arranged meetings in the showroom, etc.
To know the conversion rate for any business, a marketer divides the number of conversions by the number of visitors to the website within a limited period of time.
For example, if your landing page is visited by 100 users per day, and 20 of them order a product, the CR will be as follows:
20/100 * 100% = 20%
Is this CR good for you? That’s a tricky question, as there is no universally accepted “good” conversion rate that everybody should try to acquire.
The conversion rate depends on the industry you run your business in, on the traffic channel, on the type of advertising campaign, etc.
By calculating your CR from time to time, you will not get any useful insights
The CR should be regularly analyzed and compared with previous results and the results of similar businesses.
However, it is obvious that any type of business should strive for as high a conversion rate as possible. How? Let’s find out further.
How To Improve Phone Call Conversion?
1. A/B Testing
Check to see if your CTA buttons are visible and clear to users. The principle of A/B testing is developing another version of a landing page with a different placement or color of the most important elements to see which version will generate more conversions.
It is important to check one feature at a time and carefully interpret the results.
As for call tracking possibilities, managers can try several types of virtual phone numbers to see which of them look more reliable for the target audience.
For instance, local phone numbers are typically well-trusted by the customers.
2. Improve Your Sales Funnel
Make sure you offer different types of products on each level of the funnel. Do you adapt your offers depending on how ‘warm’ your customers are?
Do you provide them with enough free and useful content to build trust?
Are all your agents on the phone competent and well-trained to assist with various common issues? All those points can significantly increase conversion rates.
3. Implement Call Tracking Software
It will greatly facilitate the process of monitoring marketing campaigns.
Call tracking pricing usually includes different types of available phone numbers and a bunch of additional features to enhance your marketing efforts.
Use different phone numbers for different traffic sources to probe the market and generate leads. Add catchy keywords to your ads to stimulate conversions. Analyze the results and optimize your projects.
4. Increase Customer Satisfaction
Work constantly not only on the quality of your product but also on the quality of your communication with clients.
Listen to your customers, analyze their requirements and feedback, and gain insights.
Apply interactive voice response software to quickly connect callers to the relevant departments.
Set up automated call routing to available agents to avoid missing out on a single conversion opportunity. Listen to call recordings to understand your audience better and know what exactly to offer them.
5. Build Online Reputation
Develop a user-friendly website with an attractive and modern design and useful content. Add detailed descriptions of your products and services.
Do not forget about honest reviews and a detailed FAQ section. Show your expertise and a friendly attitude toward your customers, and they will want to buy from you.
6. Be Responsive
Do not leave your visitors’ comments and tickets for the technical team unattended.
Allow your clients to choose among several communication channels and check all the messengers regularly.
Add popups for those who are ready to buy faster and a live chat for urgent issues.
Show your attention and eagerness to help. In the conditions of fierce competition it is the attitude that is noted.
Follow Up
Phone call conversions are stimulated by the competence and expertise of the agents, as well as the connection quality and general image of the company.
As most shopping is done online, attractive and user-friendly websites are essential, as well as responsive support. Show your care to the audience, and they will be happy to buy from you.
