If you’ve just set up a charity on a non-profit organization, you’ll want people to donate to it right away.
After all, until you get donations, you won’t be able to do much of the good work you’re planning to do.
However, it’s not always as simple as just creating a charity and hoping that people will notice you and want to donate to you.
You’ll need to do a few things and put in some effort to ensure it happens.
With that in mind, here are some ways to persuade people to donate to your charity.
Use Google
Advertising on Google can be a fantastic way to make people notice that you’re there and help them understand what you do so they can decide to donate to your cause.
Of course, with so many people using Google Ads, the price can become rather costly because you have to do more than your competitors just to be seen.
That’s the case for businesses, at least, but it’s a little different for charities.
There is a grant system in place that Google offers to non-profits to help them get the advertising they need.
You’ll need to apply for the funding, but if you can do it, it will help attract more donations because more people will see your charity and the good work it does.
Enable Recurring Donations
Once people are aware of you and they want to contribute, your website will help them do that.
It can be a place they can go to fill in some details and give some money when they are able to.
These one-off donations are wonderful, and they’ll definitely allow you to do some good for whatever cause it is you’re interested in.
However, what would be better is if you could rely on a certain amount of regular money coming in.
In this way, you can plan things in advance and even build the charity to become a bigger, more well-known entity.
The way to do this is to enable recurring donations. When someone signs up to give you money, you can offer them the option of giving on a regular basis, perhaps a little every month, for example.
Although not everyone will take up this offer, some definitely will. This means you can be sure of a certain amount of money each month, and the people giving don’t have to remember to go to your site and fill in their details – it happens automatically.
Send Out Email Campaigns
Email marketing is a powerful tool in business, so why not use it for your charity as well?
Suppose someone has signed up to receive emails from you, perhaps because they’ve donated in the past or they have attended a charity event you hosted.
In that case, you can send out regular emails detailing exactly what their money has been able to achieve. You can tell success stories and remind them of the good work they did.
You can also explain why more donations are needed and ensure there is a link to follow where people can donate if they are able to.
By landing directly in someone’s inbox, you’ll remind them that you exist and give them an easy way to do something good.
