Google is known for its ever-changing algorithms. This can make it difficult for website owners and SEO agencies to keep up with the latest trends and ensure that their website is ranking high on search engine results pages (SERPs).
However, Google provides a valuable tool that can be used to help with keyword research – Google Trends.
If you’re new to Google Trends and SEO, or just need a refresher, this guide will show you how to use Google Trends for keyword research.
What Is Google Trends?
Google Trends is a free tool that shows how often particular terms are searched for on the internet.
The results are displayed on a graph, with the most popular terms shown in blue and the least popular in red.
You can use Google Trends to compare up to five terms at a time and see how they have changed over time.
You can also use Google Trends to find out which parts of the world are searching for a particular term.
This can be useful if you’re targeting a global audience or want to see if there are any regional trends that you need to be aware of.
Google Trends can be a valuable tool for keyword research as it shows you how popular a particular term is.
This can help you to decide whether or not it’s worth targeting a particular keyword.
For example, if you sell winter coats and you see that the search term “winter coats” has been trending downward over the past few years, you might want to focus your efforts on other keywords.
Google Trends can also be used to find related terms. This can be helpful if you’re struggling to come up with new keyword ideas.
For example, if you sell women’s clothing, you might use Google Trends to find related terms such as “dresses” or “skirts.”
How To Use Google Trends For Keyword Research?
Follow the below steps to use Google Trends for keyword research:
Understand The Keywords’ Search Volume:
The first step is to enter your keyword into the Google Trends search bar and hit enter. This will show you a graph of how popular the term is over time.
The blue line represents the number of searches for the keyword and the red line represents the number of news stories that mention the keyword.
You can use this information to get an idea of the average monthly search volume for a particular keyword.
You can also use the “compare” function to compare the search volume of two or more keywords. This can be helpful if you’re trying to decide which keyword to target.
Figure Out Seasonal Trends:
Another way to use Google Trends is to figure out seasonal trends. This can be helpful if you’re trying to figure out when to run particular promotions or target certain keywords.
To do this, click on the “Explore” tab and then select “Seasonal insights.” This will show you a graph of how popular a particular keyword is at different times of the year.
For example, if you sell Halloween costumes, you might want to start targeting keywords related to Halloween in September or October.
However, if you sell Christmas decorations, you might want to start targeting keywords related to Christmas in November or December.
Avoid Temporary Popular Keywords:
Google Trends can also be used to avoid temporary popular keywords. These are keywords that are popular for a short period of time and then drop off.
For example, the keyword “Halloween” is popular in October but drops off in November.
To find these types of keywords, click on the “Interest over time” tab and then select ” interest by subregion.” This will show you a list of countries that are searching for a particular keyword.
For example, if you’re trying to figure out whether the keyword “Halloween” is popular in the United States or Canada, you would select “The United States” and “Canada” from the drop-down menu.
This would show you a graph of how popular the keyword is in each country.
Use Trends Predictions:
Trends predictions can be found under the “Interest by subregion” tab. This feature shows you how popular a keyword is likely to be in the future.
This can be helpful if you’re trying to figure out whether or not a particular keyword is worth targeting.
Moreover, the Google Trends predictions can help you to adjust your keyword strategy based on future trends.
However, ensure you also do your own research for the keyword as the predictions might not be 100% accurate.
Wrapping Up!
Google Trends is a powerful tool that can be used for keyword research. It can help you to understand the search volume for a particular keyword and figure out seasonal trends.
Additionally, it can also be used to avoid temporary popular keywords and predict future trends.
However, remember to also do your own research to confirm the accuracy of the predictions.
