Having a well-designed logo is an effective way to promote a product. However, how can you choose the best logo design for your business? To answer this question, researchers looked at 597 companies.
According to their research, descriptive logos—those with visual design elements that express the type of product—perform better than no descriptive ones when it comes to influencing customers’ perceptions of a brand.
A descriptive logo is more likely to increase brand performance unless customers identify your goods with sad or terrible things, in which case a no descriptive logo design is usually better.
There are a lot of logo generator free companies out there, and perhaps it’s time to explore the different options we have when designing a logo.
New Logos To Consider
Descriptive and non-descriptive logos are the two different categories of logos.
Descriptive Logos
Descriptive logos are used to describe the company’s purpose, product or services.
This type of logo is perfect for companies that want to explain exactly what they do in their brand mark.
The good thing about this kind of logo is that it can easily be remembered by customers and clients.
Examples Of Descriptive Logos
1. Nike
The Nike swoosh is a very simple, yet descriptive logo. It is meant to represent the wing of the Greek goddess Nike, and it also happens to be the first letter of her name.
2. Coca-Cola
The Coca-Cola Company logo is one of the most recognizable logos or stamps in the world.
The name “Coca-Cola” is written in a unique font, and the logo also includes a red and white swirl. This is meant to represent the drink’s unique flavor.
3. FedEx
The FedEx logo is very simple, but it is also very descriptive. The “Fed” in FedEx stands for Federal Express, and the logo includes an arrow between the “E” and the “X” to represent the company’s speedy delivery service.
4. Amazon
The Amazon logo is very simple, but it is also very descriptive. The logo is a wordmark, but the arrow underneath the word “Amazon” represents the company’s wide range of products.
Non-Descriptive Logos
Non-descriptive logos are the ones that don’t tell you anything about the company, product or service.
The only reason why you understand what they represent is because of their colors, shapes and fonts.
These can be quite risky because they rely heavily on branding which means that they need to be used properly by designers or else they will end up looking bad.
And since there are so many brands out there with similar logos, it is easy to get confused between them.
Examples Of Descriptive Logos
1) McDonald’s
McDonald’s is a perfect example of a nondescriptive logo. The golden arches are simple and memorable, and the company has used them for decades.
The only thing that might give you pause is the word “McDonald’s” in the middle of the arch. It’s not descriptive, but it gets the job done.
2) Animal Planet
Animal Planet’s logo is also nondescriptive, but it does more than just get the job done.
It uses a clever play on words — an animal planet — to tell you what you’re going to see if you tune in. It also looks like a satellite dish, which makes sense given its subject matter.
3) TOYOTA
Japanese automaker TOYOTA was established in 1937. The name comes from the phrase “Toyota Industries.”
Its logo is a circle divided into four colors: red, blue, yellow and green. The colors are also meant to represent Earth (red), Water (blue), Fire (yellow) and Wind (green).
4) Starbucks
Starbucks is an American coffeehouse chain founded in 1971 by two friends who were inspired by Italian coffee bars.
The logo features a siren from Greek mythology, which represents “to seduce with song.”
The Starbucks logo has gone through several changes over the years, but the current one is a modified version of the original sirens logo that was introduced in 1987.
Uses Of Descriptive Logo
1. A descriptive logo can help new customers understand what your company does.
2. A well-designed descriptive logo can establish your company’s credibility and professionalism.
3. A descriptive free logo design can communicate your company’s values and mission.
4. A descriptive logo can help customers remember your company.
5. A descriptive logo design can help you stand out from your competitors.
6. A descriptive logo can be used across all marketing channels, including your website, business cards, and social media.
7. A descriptive logo can be updated as your company grows and changes.
8. A descriptive logo can be scaled to fit any size or format.
9. A descriptive logo can be easily reproduced for use in print or digital media.
10. A descriptive custom logo design can be an important part of your company’s visual identity.
Negative Effects Of Non-Descriptive
There are a number of negative effects of non-descriptive logos, including:
-Lack of Brand Loyalty
-Tarnished Reputation
-Less Trustworthy Company
-Limited Visibility in Search Results
A company logo is the most important graphic element and it should be treated as such.
A logo is not just the design that sits on your business cards, website or promotional material; it’s how people identify your brand.
A great logo will help you stand out from your competitors and ensure that customers recognize your company, even if they are seeing it for the first time.
The main purpose of a non-descriptive logo is to avoid legal issues (for example, copyright infringement) by making sure that no one can claim ownership over it.
However, this means that there is no personality behind the mark and it can have negative effects on branding efforts down the line.
When To Use Non-Descriptive Logos?
The answer to this question is simple: when the name of your company or organization is already well known.
The most common example of this is McDonald’s. Their logo, the golden arches, symbolize the company and are instantly recognizable.
When a logo isn’t descriptive and has been used for so long that it is immediately recognizable by everyone, then it can become iconic.
This is probably the most important difference between a good logo and a bad one.
If you’re going to design your own logo, make sure you understand what makes an iconic brand before starting.
When To Use Descriptive Logos?
There is no definitive answer for when to use descriptive logos, as it depends on the brand and the company’s goals.
However, descriptive logos can be particularly effective for businesses that are trying to establish themselves in a new market, or for companies that have recently undergone a rebranding effort.
Additionally, descriptive logos can be helpful for businesses that want to communicate a lot of information about their products or services in a concise and straightforward way. A good website designer can help a lot with it.
Final Words
Clearly, descriptive logos are used by the most popular brands, and non-descriptive logos are used by the less well-known ones.
However, that doesn’t mean having a descriptive logo design is a guarantee of success. It all boils down to how good your logo design is in the first place.
As a rule of thumb, you should always spend as much time on a logo design as it takes to make sure it effectively represents your company’s brand — as well as appeals to your audience.
Put some more focus on what made Apple-style so appealing years ago – simplicity and distinguishable shapes; a concept few can resist!
