Introduction
Are you a marketer? Do you have the dream of being able to send a message straight into the pockets of millions of people, capturing their attention at the touch of a button? Android Push Notifications is an answer to all your problems. As the era of mobile computing has arrived so quickly, we almost didn’t take the time to notice how close we are to the magic of push notifications in our lives.
Despite the endless benefits that push notifications can offer, most marketers don’t give them the attention they deserve. Certainly, push notifications can help users achieve their goals in real-time when they are personal, relevant, and well-timed.
In this article, we will explain how to use push notifications effectively and make them valuable for your users with the help of technology. Let us begin with understanding what push notifications are.
Push Notifications: What Are They, And Why Are They Important?
Our daily lives are dominated by mobile devices these days. Among the many things we do online are chatting with friends, listening to music, watching videos, reading books, ordering, working, and even conducting our banking. To stay top of mind with users, businesses, and apps, developers must use iOS and Android push notifications. Essentially, push notifications are short messages that are sent to users when there is an important event or action they can take within the app.
As a result of a timed event or certain parameters the user has met, they will appear on the user’s screen. This will take them to a specific screen within the Android app. You can increase user retention by up to 10x with push notifications. Furthermore, personalized push notifications that are triggered by user behavior can drive up to 48% of users to make in-app purchases. Now that we know, push notifications are an effective way to increase user engagement in smartphone apps and games. According to research, users who are receiving push notifications from the start are more unlikely to unsubscribe from them.
Further, 70% of customers find push notifications useful, and 52% find them relevant to information and offers. The majority of push notification recipients interact with them within an hour, according to some surveys. However, you might end up churning your users if you keep sending them push notifications. But are you wondering what is the role of Machine Learning in Delivering Push Notifications? Then keep reading!
A Glimpse Into Implementing Machine Learning In Your Push Notification System
The widespread penetration of smartphones and high-speed internet has changed the game for marketers in recent years. Marketers can communicate with their customers on their mobile devices, thanks to it. It remains, however, an uphill task for marketers to engage users with marketing communications.
Certainly, push notifications are becoming the cynosure of a marketer’s eye among all marketing channels. Since there are so many mobile users, they will be able to reach them on their mobile devices. It is a no-brainer why they would choose this option. According to a survey, approximately 5.13 billion unique mobile push notification subscribers existed worldwide in 2019. Thus, marketers can sell their products to an astounding number of users, even if a fraction of them convert.
Although the numbers are impressive, marketers have a bone of contention. Several factors determine the success of push notification platform campaigns. It is, however, imperative that you adhere to certain criteria to get the most from your marketing efforts. However, customers desire a truly individualized experience, delivering timely, relevant messages through their preferred channels, putting them in control. Having trouble delivering personalized push notifications? Then you can make use of artificial intelligence. Continue reading if you want to learn how!
Artificial Intelligence-Driven Personalized Push Notifications
We are now able to design proactive AI systems as a result of recent advances in artificial intelligence. As opposed to traditional recommender systems, which provide recommendations based on a user’s request. Machine learning-based recommender systems should alert users every time highly interesting content or products become available or change, so they can read, watch, or purchase them.
A proactive system can significantly increase user engagement. Although their deployment was problematic in the past. It was very difficult to come up with any intelligent heuristics that prevented jamming users with irrelevant content. A behavior like this can quickly lead to ignoring notifications, which can negatively impact user satisfaction.
There are a growing number of products and a growing amount of content available, so you can’t notify every user when new content is available. To maximize response, you need to build a personalized AI system that is capable of determining which users should be notified and therefore is highly likely to respond positively.
Effective Tips To Send Personalised Push Notifications?
Are you wondering how to create and devise personalized push notifications? Then there are a few tips that can offer you help.
1. Assume A Catch-All Value
There are times when you won’t have all the user information you need, so it’s best to use a catch-all default value for every tag. If you are missing the first name of a user, you can set it to “friend” or “there” so your notification will read “Hello there! (push notification message)” or “ Hello Buddy, (push notification message).”
2. First, Test With Dummy Users
Set aside some internal devices with dummy user information. Check your personalized android push notifications using dummy data before blasting them out to your entire user base. As a result, you will know how effective your push notification is, and if there are any errors, you can fix them right away!
3. Privacy Must Be Balanced With Data Collection
With new privacy laws in force, such as GDPR, some companies are hesitant to integrate personalization into their push notifications. Do not let that deter you from collecting first names and email addresses. Many people are reluctant to share their phone numbers, but they understand that giving their first names and email addresses will help them have a better experience with your Android apps.
Conclusion
We hope that this article will help you learn better about the role of machine learning and artificial intelligence in delivering personalized push notifications in Android apps. A personalized push notification can engage active users and wake up sleepy ones.
However, delivering captivating content that grabs the user’s attention is the key to success. Additionally, if you have not started Push Notification services for your business. We recommend you utilize WonderPush push notifications provider. We excel at developing iOS and Android push notifications.
