In the last decade of tech innovations, digital privacy tools have completely taken over the competitive business environment.
Most modern companies actively use proxy servers and VPNs to protect all employee connections to the internet.
But safety is not the only factor contributing to the relevancy of proxy tools. Proxy servers are not just masks.
With a reputable provider by your site, you can form different types of servers, with millions of options available worldwide.
Proxies don’t just hide your IP – they give you a new identity. Even better, getting access to an entire residential proxy network lets you use not one but many IPs at the same time.
Today, companies and business-minded individuals partner up with proxy suppliers to use hundreds or even thousands of addresses to protect all employee connections and assign extra identities for automated software, new social media accounts, and many other use cases.
Proxy services have revolutionized data-oriented tasks. Web scrapers can work without interruptions and risks of blacklisting.
Complete freedom to collect public data from the web has driven tons of modern businesses to long-term deals with residential proxy providers.
While most providers have faster datacenter IPs, residential proxies reign supreme due to their ability to blend in with regular internet traffic.
Datacenter proxies can still be identified and banned because all it takes is to look them up to learn that they come from data centres – not supplied by internet service providers.
Residential proxies do not depend on hardware but use IPs of real digital devices.
Because of that, even the most disruptive connections that bombard the target with relentless requests will be less suspicious.
Of course, that can still result in an IP ban, but at least this way the company does not engage its address that could be exploited by cybercriminals.
As demand for high-quality proxy services kept growing, top providers started introducing additional features to aid companies and business-oriented persons.
Simple but incredibly effective proxies get another great function that helps avoid IP bans – proxy rotation.
This guide will explore the advantages of rotating residential proxies. First, we will cover the functionality of proxy rotation and then talk about its importance in managing social media accounts or running a scraping bot.
For more technical information on rotating residential proxies, check this.
How Does Proxy Rotation Work?
Proxy rotation focuses on swapping one residential IP for another at predetermined time intervals.
The tool lets the user schedule rotations based on time, exceeded connection requests, and other adjustable criteria.
Top providers have millions of residential proxy IPs at their disposal, which allows companies to use hundreds of addresses at the same time, and choose the most effective intervals.
With frequent rotations, third parties have no way of figuring out the main IP address, and if the current proxy IP starts to arouse suspicion, it will quickly be replaced by a fresh identity from the rotation.
Most popular providers offer a preset of sticky sessions, ranging from 1 to 30 minutes.
Smaller intervals are great for data scraping tasks where the objective is fast extraction, while longer periods are perfect for managing multiple social media bots.
Social Media Management
Social media platforms are taking over TV and radio as the main source of news and entertainment.
Because Twitter, TikTok, YouTube, and other sites are far more personalized and interact with the audience, advertisers have more opportunities to find the best content creators to promote their products and services.
Aside from that, maintaining an active and successful social media account is one of the best ways to keep customers interested and engaged.
Social media management strategies focus on finding the right content for platforms and attracting new followers.
However, even when everything is done correctly, the growth of a page can be painfully slow without active user engagement.
That is why social media managers use residential proxies to manage fake accounts to get the algorithm’s attention and attract real clients.
Pairing this strategy with paid promotions is a great way to kickstart the success of a page, start engaging with your audience, and use the platform for future promotions.
Web Scraping
Web scrapers and rotating residential proxies are an inseparable duo. Data collection bots are very fast, but the amount and speed of connection requests do not resemble a real user. These processes attract too much attention, which lead to an IP ban.
Rotating residential proxies saves you from trouble by never exposing the main IP address, and changing the identities assigned to scraping bots.
This way, you can even start scaling up the operation, by adding extra scraping instances and assigning more identities.
Such a setup protects all bots, and if any of them get in trouble, another proxy IP will take its place.
Summary
Residential proxies are slowly becoming a necessity in the digital business environment.
Companies that partner up with top proxy providers can enjoy rotating proxies with their extra safety and scalability opportunities.
