Moving companies encounter many challenges, especially when gathering new customers.
When a mover contacts a moving company, they usually search in Google and only choose those companies ranking at the top.
So, even if you want your moving company to rank in the SERP, you need the right local SEO guide to aid you in reaching the top. For instance, local SEO will help you optimize the keywords, decide on the keywords, develop links and citations, collect reviews, and more.
Therefore, we’ll let you know more about this article’s local SEO tips for moving companies.
Local SEO Guide For Moving Companies
Decide On The Keywords
Make a list of the keywords that’ll reflect the services. For instance, you may choose keywords like “moving services,” “movers,” furniture movers, etc.
So, when you have a good list of relevant keywords, you can sign up for a free Google AdWords account.
However, you don’t need to pay or create an ad campaign to use the AdWords account’s free Google Keyword Planner tool.
You may enter the keywords to see how much traffic they would generate. That’s not all; it also offers comparable terms you may have missed.
So, you also need to know that all keywords fall into one of the two categories:
Buying Intent: These keywords are mainly used, especially when a prospect is ready to buy. For instance, a person searching for “moving services for next week Augusta” is seeking a moving firm.
In this situation, your local SEO effort might focus on buying intent keywords. You can also create homepage and service pages around them, making your prospects feel more connected.
Research Intent Keywords: You should also prioritize quick converting keywords. Keep them for FAQs and your blog postings.
These posts will present you to potential customers who may use a moving firm. So, always remember to add value to your content to aid your customers in finding more relevance to your business.
Develop Links And Citations
Now that your campaign is set up, you can start building citations and links. These increase the web Google ranking and visibility.
Citations: A citation is a directory entry of your company’s NAP (name, address, and phone number). There are essential national and local directories, as well as movers-specific directories.
Make sure your NAP is the same everywhere. While many directories are entirely free, some also need bought citations. You can also examine Google Analytics before you even start investing money.
Note: Always invest in sites with more traffic and can help you do more business.
Links: Links from authoritative websites are essential for Google rankings. Focus on creating relationships with connections who can help you, like realtors, and then ask whether you can trade ties.
Tools like Moz Link Explorer can also show you where other local movers find their links.
Track The Results
Tracking your results is the best way to determine if your local SEO effort is working and which areas still require work.
There are various techniques to examine data, but below are the three most important ones:
Rankings: Google’s search results are personalized depending on the previous browsing. So a tool is the only method to determine your actual Google rankings.
The best choice for you can be Google Search Console. You can also consider a premium rank tracking tool for any extra data.
This tool watches Google My Business pages as well as web pages. It also delivers automatic ranking data from all of the SEO campaigns.
Analyze Traffic: Our experts recommend using Google Analytics to track the website’s traffic.
You may also see your total traffic, amount of visitors, and traffic by the page that found you through Google. However, ensure to examine the report at least once a month for long-term patterns.
Conversions: A conversion is the desired action from your clients. For a moving firm, this may be a free estimate.
In Google Analytics, you can also track web and phone conversions and see which services convert the most and which pages convert the least.
Collect Reviews
Customer reviews play two most important key roles:
1. It convinces the customers to try your services, letting Google identify your company as legitimate. Although all kinds of reviews can help you rank faster, Google My Business will add more value to reviews and help you rank faster.
2. You can also send a direct email to your customers with your Google My Business link and ask them to write a review for you.
