Digital marketing is a must for businesses looking to thrive in today’s competitive and digital-first world.
But it can be overwhelming for multi-location businesses that have separate locations or departments with unique needs.
To effectively market your business online, you need the right digital marketing software tools.
After all, one size doesn’t fit all when it comes to location-specific marketing strategies, general brand marketing tactics, and website management needs.
Fortunately, there are plenty of ways to streamline your digital marketing operations across multiple locations and departments while also making them more efficient and effective at the same time.
The trick is knowing which tools are best suited to your specific needs as a multi-location business. Here are some great options:
Best Digital Marketing Software Tools for Multi-Location Businesses
Here is the list of best digital marketing software tools.
1. Adplorer
Adplorer is one of the best digital marketing software tools for multi-location marketers.
Adplorer is a comprehensive multi-location marketing suite that includes tools like landing pages, lead capture and analytics.
It’s designed specifically for businesses that have one or more locations, as it provides a central location for managing marketing campaigns across all of your different sites.
Plus, it allows you to manage your marketing content by location so you can tailor the messaging to best suit your audience’s needs.
2. HubSpot
One of the best marketing software tools for multi-location businesses. With a single dashboard and central hub, HubSpot provides all the necessary functions for an integrated marketing system.
From email automation to personalized content, from website creation to social media posting, it does it all.
HubSpot has robust features that make it perfect for managing your marketing efforts across different locations and departments.
It can be used by any department in your company—from sales to customer service to finance and more—to create an integrated customer experience.
By integrating HubSpot with other platforms like Google Analytics and Salesforce, you can see how your company is performing through a unified view.
3. Accenture Interactive
Accenture Interactive is a digital marketing service provider for businesses of all sizes.
They specialize in digital strategy, website development and design, mobile app development, search engine optimization, social media marketing and more.
You can use Accenture Interactive’s Marketing Suite to manage your company’s digital marketing efforts from start to finish.
This software will not only help with the execution of your campaigns but also provide insight into what’s working.
4. Sprout Marketing Platform
Businesses with several locations need digital marketing software that enables them to update and manage their digital marketing across all of their locations.
Sprout Marketing Platform is one option for businesses interested in an all-inclusive system to help them manage their multi-location business’s digital marketing efforts.
Sprout Marketing Platform offers a range of features that make it easy for your team to collaborate and stay on top of the latest changes to your digital marketing strategies.
The platform is built from the ground up with collaboration in mind, so you can easily assign tasks across departments and monitor the progress of everyone involved.
It also comes with a robust suite of standard features like SEO, email marketing, e-commerce capabilities and more.
You can also tailor your plans to best suit your needs with custom pricing options based on the number of locations or number of employees who will be using this tool.
5. Bright Marketing
Bright Marketing is a cloud-based marketing automation platform that provides a suite of tools to help you create and manage automated marketing campaigns for your business.
You can use Bright Marketing to automate your social media campaigns, email marketing, landing pages, website lead capture forms and more.
This allows you to set up a marketing campaign once and then have it run on its own thereafter. It’s also easy to make edits or changes when necessary.
And if you’re not happy with the results of any given campaign, you can roll it back or pause it without starting over from scratch.
Bright Marketing is one of the best digital marketing software tools for multi-location businesses because it makes managing the various aspects of your operation easier than ever.
Track In-Store Behavior And Digital Marketing Efforts
One way to streamline your digital marketing efforts is by implementing a brand-wide tracking system.
There are many options for multi-location businesses. Some of the popular ones are Google Analytics, Adobe Analytics and SiteCatalyst.
The nice thing about these systems is that they can track behavior across the web or in-store and help you identify what content is most engaging with your customers, as well as any trends in terms of time spent on site, bounce rates and conversions.
These systems can also be used to track which digital marketing channels are delivering results for your business and which ones need more attention.
Summing up
Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence.
In fact, 89% of marketers say methods, like search engine optimization (SEO), are successful.
Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80%.
So, why is digital marketing important? By investing in digital, you will help your business grow.
Digital marketing can be overwhelming for multi-location businesses with separate locations or departments with unique needs when it comes to location-specific marketing strategies or general brand marketing tactics.
Fortunately, there are plenty of ways to streamline your digital marketing operations across multiple locations and departments while making them more efficient and effective at the same time.
The trick is knowing which tools are best suited to your specific needs as a multi-location business.
